Category: Agent Growth
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Picture two agents. Same market. Same inventory. Same commission structure. One is spending $400 a month on lead generation platforms, chasing cold enquiries that go quiet after the second follow-up. The other hasn’t paid for a lead in three years. The difference isn’t talent. It isn’t experience. It’s their network. Research across over 750 real…
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Here is a question most agents never ask themselves. When did you last change your strategy based on where the market actually is in its cycle • rather than based on how you feel about the headlines? For most, the honest answer is never. They operate the same way in a recovery as they do…